My approach to effective design begins with the principles of visual perception. In order to engage the audience of any media outlet, it is important to first set the stage for the message content. Similarity, continuity, proximity and groupings are all integral components to effective communication structure; thus evoking a positive response from the given audience. Content is then elevated by these principles.

Abilities

Web and Print Design focusing on concept development, design, and production.

Array of market experience includes branding, retail, industrial, imaging, and trade show.

Mac and PC platforms. Adobe Creative Cloud incuding Illustrator, InDesign, Photoshop, and PowerPoint. Solid understanding of Microsoft Word and Excel for production purposes.

Web and Print Design focusing on concept development, design, and production. Simultaneous project management for various forms of media.

Array of market experience includes branding, retail, industrial, imaging, and trade show.

XHTML, CSS, and User Experience integration. Print and web color utilization. Process, spot, and hexadecimal.

Prepress file preparation and press checks.

Illustration and photographic retouching.

Resultco - Graphic Designer (2016 - 2017)

Print design included various media for product branding and publication ads.

Web Design included front end development and design. Web promtions such as landing pages and promotional banners.

Contract - Clients obtained independently and through creative staffing agencies (2012 – 2016).

Independent assignments included: Book cover designs, logos, illustration and web sites.

Creative agency assignments included as follows:

• Phire Group (July – October 2015) Agency clients included print design projects for ThriveRx and U of M - University Musical Society.
• Entegrate (June – August 2014) Designed a comprehensive informational graphics for Entegrate.
• LeDuc Creative - Graphic Design (March – November 2013) Agency clients included print design projects for LeDuc Creative, Yates Cylinders, The First Presbyterian Church of Ann Arbor and Wenzel.
• Phire Group (July – October 2015) Agency clients included print design projects for ThriveRx and U of M - University Musical Society.
• Entegrate (June – August 2014) Designed a comprehensive informational graphics for Entegrate.
• LeDuc Creative - Graphic Design (March – November 2013) Agency clients included print design projects for LeDuc Creative, Yates Cylinders, The First Presbyterian Church of Ann Arbor and Wenzel.

Busch’s Corporate Headquarters - Print and Web Design (Saline, MI - 2012)

Contracted through agency

Projects included designing email headers, banners, and html revisions using Dreamweaver CS5.

Learned Busch’s system of file preparation and production quickly in order to take on projects with immediate daily supermarket deadlines.

Art Van Corporate Headquarters - Web Design (Warren, MI - 2011)

Contracted through agency

Web media included home page slides, links, emails, and landing pages for promotional sales

Borders Corporate Headquarters - Graphic Design (Ann Arbor, MI - 2010 to 2011)

Contracted through agency

Print media included insert ads for The NY Times and LA Times. Aided with the design and production of store signs.

Designed effective retail ads and produced large quantity of store signage within narrow time frames.

University of Michigan - Information and Technology Services - Graphic Design (Ann Arbor, MI - 2010)

Contracted through agency.

Design for print media for student services included postcards, coupons, signs, and posters. Also: Web graphic optimization.

Photo Marketing Association - Graphic Designer (Jackson, MI - 2007 to 2009)

Contracted through agency

Design and layout for PMA corporate and exposition identity for North America and international through print and web graphics. Brochures, application forms and web design. Also, the layout of French, Spanish, and Russian text into business forms and brochures.

Quickly adapted to exposition preparation and marketing initiatives while revitalizing the design of PMA 2008 and 2009 trade show material.

Conceptualized and designed a marketing initiative into a widely recognized visual identity for a specialized market for the PMA Australia Photo Exposition 2009.

Freelance Print Design (2005 to 2007) Self employed.

Print design included brochures, logo design, and various graphic media.

J&L Industrial Supply - Graphic Designer (Southfield, MI - 1999 to 2005)

Executed projects for the J&L corporate headquarters and J&L UK marketing. Catalogs, direct mail, newsletters, brochures, web, and email banners.

Worked closely with production to ensure that the layout and design directives are in place and on time.

Initiated custom direct mail cover templates to drastically reduce constraints of monthly deadlines between the headquarters and abroad.

Managed overlapping deadlines of direct mail and catalogs between corporate and UK marketing while executing and maintaining standard projects for the offices and showrooms.

Education

Center for Creative Studies

BFA-Graphic Communication

Studies: Art direction, graphic design, illustration, perspective drawing, and typography

Washtenaw Community College

Web Design Certificate Program

Studies: XHTML, CSS, UX, and web graphics.

Included in studies are W3C validation, browser compatibility and FTP management. Course assignments included website interface redesign, website deconstruction, and an in-depth study of the principles of visual perception.

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